Duże koło

The latest technologies and the impact of artificial intelligence in sport were discussed by managers and experts during a debate organized on December 8 by the Startup Poland Foundation. The partners of the event were: Ekstraklasa S.A., Google Cloud, Legia Warszawa and Wisła Kraków.

Where is the untapped potential of digital technologies, why is the transformation of national and European competitions inevitable, and how important is the function of cloud computing, which appears as a platform that redefines the approach to sport management? These issues were the basis for a debate and heated discussion among the speakers invited to the event organized by the Startup Poland Foundation.

The discussion panels were attended by: Marcin Animucki (Ekstraklasa SA), Bartosz Danek (Google Cloud), Filip Dutkowski (Sports Solver), Jarosław Królewski (Wisła Kraków / Synerise), Michał Potoczek (Krajowa Cloud), Tomasz Snażyk (Startup Poland Foundation) , Łukasz Wojtowicz (UEFA) and Tomasz Zahorski (Legia Warsaw). The debate was moderated by Dominik Mucha from the PR Spot image consulting agency.

– We have been investing in technological development in Ekstraklasa for a long time. We have three strong pillars that form the basis of our functioning. We use the latest technology in television production and in the match setting, when we talk about distribution channels and closer contact with our fan, and to introduce new forms of games. There is no doubt that we already live in the age of technology 4.0. Once upon a time, the contact with a fan was completely different. Thanks to research, data analysis, as a league organization, we already know the market, we know who our fans are or who can become them – said Marcin Animucki, president of Ekstraklasa S.A., in a panel on the benefits of using the latest digital technologies in everyday work and in the most important projects.

Experts agreed that sport and technology were made for each other. The numbers of ideas that appear almost every day in the media space show how the market is still insatiable with digital news.

– There is no option for sport, especially football, to function without technology. The technology of sport makes it more accessible, and we, as people managing large projects, have to compete with other forms of entertainment. We see a lot in the fields of applying technology, so we try to invest in them. The sports division comes to the fore in Legia, in which we already have seven suppliers of the latest technologies, not counting the top league. In total, this means eight technology sources – added Tomasz Zahorski, member of the management board of Legia Warszawa.

During the debate, the most interesting ideas and the most attractive use of the latest technologies were presented.

– The use of artificial intelligence is extremely interesting, where new offers for fans are personalized, or where images are analyzed to ensure safety. One of the most exemplary examples of such cooperation is Google’s cooperation with The Football Association (English football federation) where virtually each of the selected players is parameterized and on this basis, experts select appropriate exercises, regeneration is adjusted, all in order to give the training the best effect – he indicated Bartosz Danek, representative of Google Cloud.

The debate also allowed for a discussion about cloud computing, which not only contributes to the innovativeness of the Polish economy, but also perfectly coexists with the world of many sports.

– Technology is of course used in such basic issues as transmission or server maintenance, and therefore the cloud has its obvious advantages, such as stability and flexibility in relation to customer needs – said Bartosz Danek.

– The cloud offers benefits that harmonize with the formula of consuming sports. We know perfectly well that these events are not continuous. However, when competition takes place, we see a large increase in the demand for content consumption. Therefore, cloud computing is an ideal place to implement these projects. On the one hand, it gives the possibility of effective scaling of resources, and on the other, it ensures cost-effectiveness – added Michał Potoczek, President of the National Cloud Operator.

You can see the debate by clicking on the link: